Microsoft Details How Advertising Works on Bing's AI-Driven Chat-Based Search

The platform opens up access to its AI-powered search, plus new generative AI features

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Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft’s Bing search engine will change its ads business.

The answer is, to start, not a lot.

The process of buying advertising on Bing is no different now than it has been earlier in Bing’s 14-year existence. The one differentiator is that now ads can appear within peoples’ conversations’ with an AI chatbot.



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