Media Buyers Sound Confidence in Cinema Sector Before Silver Screen Reopenings

As theaters unlock doors, there remains uncertainty over audiences returning

people sitting in a crowded movie theater
Cinema was hit hard by the pandemic, but media buyers are optimistic about its future. Krists Luhaers/Unsplash

One of the major sectors most affected by the year-long Covid-19 pandemic has been cinemas—an experience of escapism that has been disrupted perhaps irrevocably.

@stephenlepitak Stephen is Adweek's UK Bureau Chief.