As Movie Theaters Close Around the Country, It’s Transactional VOD’s Time to Shine

Titles like Onward are migrating to digital platforms sooner than ever, and viewership is spiking

TVOD services like Amazon Video, FandangoNow and Vudu are seeing a surge in rentals and purchases. Getty Images

While many U.S. business are in free fall thanks to COVID-19, the pandemic is providing a unique opportunity for transaction video-on-demand services like Vudu and iTunes, with so many people at home and looking for something to watch.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.