As Movie Theaters Close Around the Country, It’s Transactional VOD’s Time to Shine

Titles like Onward are migrating to digital platforms sooner than ever, and viewership is spiking

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While many U.S. business are in free fall thanks to COVID-19, the pandemic is providing a unique opportunity for transaction video-on-demand services like Vudu and iTunes, with so many people at home and looking for something to watch.

Amid intensifying measures to stop the spread of the novel coronavirus, most theaters around the country have closed, and movie distributors are instead dropping their current release titles. This morning, Disney said its Pixar title Onward would be available for digital purchase tonight, while NBCUniversal’s Universal Pictures is offering up titles like The Invisible Man, Emma and The Hunt for digital rental beginning today.




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