As Movie Theaters Close Around the Country, It’s Transactional VOD’s Time to Shine

Titles like Onward are migrating to digital platforms sooner than ever, and viewership is spiking

While many U.S. business are in free fall thanks to COVID-19, the pandemic is providing a unique opportunity for transaction video-on-demand services like Vudu and iTunes, with so many people at home and looking for something to watch.