General

Man Bites Dog

Headshot of Andy Kowl
By Andy Kowl

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That used to be the universal publishing call to juice up your headlines. The opposite was the headline you’ll never see: “Plane Landed Safely.”

The last time I started a trade magazine, about eight years ago, we broke a controversial story on the cover of our first issue. We had found a potential deal-killer within a ground-changing industry event. With old-fashioned, solid reporting we came down pretty hard on Intermec, a supply chain and mobile-computing technology leader.

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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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