Magazine Publisher on Going ‘Beyond Print’

The 19th Annual Gold Ink Awards recipients were honored Monday, Oct. 16 at a celebration held during Graph Expo 2006 at McCormick Place in Chicago. Four new inductees to the Publishing Executive Hall of Fame were also recognized at the gala, which drew hundreds of executives from the printing and publishing industries. For the first time ever, Publishing Executive’s parent company, North American Publishing Company (NAPCO), documented the Gold Ink Awards with behind-the-scenes footage of the judging process. This video, which was premiered at the Gold Ink Awards Gala, is viewable now at https://dev.adweek.com/video/index.html.At the gala, each of the Hall of Fame inductees’ speeches was recorded and will be available as podcasts at www.GoldInk.com. To round out NAPCO’s multimedia coverage of the prestigious awards, Publishing Executive video-recorded much of the evening, including footage of the cocktail reception and dinner, as well as interviews with several Hall of Fame inductees. This behind-the-scenes look will be available by Fri., Nov. 3 at www.GoldInk.com.Publishing Executive Vice President and Group Publisher Mark Hertzog—a veteran of all 19 Gold Ink Awards competitions—talked with INBOX about the importance of both the Gold Ink Awards and Publishing Executive Hall of Fame within the printing and publishing industries. He also detailed a company-wide initiative to provide engaging content in a variety of media, as evidenced by the video and audio coverage of this year’s Gold Ink Awards and Hall of Fame dinner.INBOX: You’ve witnessed a lot of changes within the industry during the 19 years since the Gold Ink Awards began. What would you say is the most noticeable difference in the competition today?Mark Hertzog: I would point to the consistency of quality in the Gold Ink Award entries as probably the most glaring difference now. This year we received more than 1,500 entries in what is North America’s most prestigious print competition, and awards were given in 45 different categories. Our judges remark each year that the overall quality of the submissions continues to be more impressive. They were challenged this year more than ever to identify the highest-quality work in each category, which is a testament to the efforts of the printers and publishers who submitted entries in 2006.INBOX: What does a competition like this mean to the industry?Hertzog: We live in a time where quantity so often trumps quality in so many industries. These awards spotlight printers and publishers whose great care and attention to detail serve as a model to the rest of us. This effort has been recognized for nearly two decades by the Gold Ink Awards. INBOX: What is the significance of audio and video recordings of the Gold Ink Awards?Hertzog: North American Publishing Company is making a company-wide push to complement its 16 magazines and its conferences and events with interesting, compelling and useful online and interactive content. By the end of 2006, all of our Web sites will be new and improved thanks to a cutting-edge content management system. We conducted several successful Webinars in 2006. The awards celebration was a good time for Publishing Executive to enter this arena. Our team shot footage of the Gold Ink Awards’ judging process at NAPCO’s offices in Philadelphia over four days this past June, which we then showcased during the Gold Ink reception this week. We also recorded the audio of the Hall of Fame inductees’ speeches and will be making them available as podcasts at www.GoldInk.com and www.PubExec.com. Finally, we shot video of the evening and plan to edit a short video to post on our sites to give interested parties a sense of what the Gold Ink Awards Gala is all about.INBOX: What additional resources have you needed to move forward with this multimedia initiative?Hertzog: Our editorial staff will receive further training in the near future in video and audio recording and editing best practices. The goal is to provide compelling content through rich media that take our readers beyond print, ironically, to communicate the excitement of this world-class competition for high quality printed pieces.

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Magazine Publisher on Going ‘Beyond Print’

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