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Location, Location, Location: The Success of Apple Newsstand

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By Thea Selby

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My grandfather Robert Garretson was a marketer for Carling Black Label beer in the Midwest. While no stranger to the three-martini lunch, he also took his job very seriously. At his grandson’s wedding, while others polkaed to live Wichita, KS music, he was instilling in his granddaughter, a Soviet Studies liberal arts major from UC Berkeley, the number one rule for marketing: “location, location, location.”

Apple Newsstand has once again proven the “location” adage to be true.

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Headshot of Thea Selby

Thea Selby

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical 'call-to-action' marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.

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