Location, Location, Location: The Success of Apple Newsstand

My grandfather Robert Garretson was a marketer for Carling Black Label beer in the Midwest. While no stranger to the three-martini lunch, he also took his job very seriously. At his grandson’s wedding, while others polkaed to live Wichita, KS music, he was instilling in his granddaughter, a Soviet Studies liberal arts major from UC Berkeley, the number one rule for marketing: “location, location, location.”

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