Livingly Media Is Seeing Revenue Windfalls Thanks to its Third-Party Cookie Phase-Out

It has doubled year-over-year sell-through rate

Despite the public declarations kicking the third-party cookie habit can be tough. To help persuade marketers, lifestyle publisher Livingly Media allows media buyers to test third-party data with its own first-party segments. After seeing the results for themselves, buyers are upping their spend.

@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.