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Despite the public declarations kicking the third-party cookie habit can be tough. To help persuade marketers, lifestyle publisher Livingly Media allows media buyers to test third-party data with its own first-party segments. After seeing the results for themselves, buyers are upping their spend.
The publisher has a number of lifestyle female-focused sites including Mabel + Moxie, Lonny and Zimbio, and claims to reach 20 million user each month. And it’s only been able to collect and monetize first-party data on this audience since working with a data management platform Permutive last summer.
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