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Responding to a “pronounced increase” in the use of its platform by creators, LinkedIn introduced several new tools and features Tuesday aimed at enabling those creators to publish effective content, spark discussion and build up engaged followings.
The professional network cited massive growth in conversations among its 740 million-plus members and shared its plan on shifting away from solely focusing on jobs and networking, saying that conversations on the platform were up nearly 50% in 2020 compared with 2019.
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