LinkedIn Rolls Out New Tools to Support the Influx of Creators on Its Platform

A new video Cover Story gives members a lively way to introduce themselves

three cellphone screens showing the platform LinkedIn
LinkedIn introduced Creator Mode and video Cover Stories. LinkedIn

Responding to a “pronounced increase” in the use of its platform by creators, LinkedIn introduced several new tools and features Tuesday aimed at enabling those creators to publish effective content, spark discussion and build up engaged followings.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.