Lifetime Launches Magazine for Women
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Banking on the success of its popular network aimed at women, Lifetime Entertainment Services and its co-owner The Hearst Corp., plan a March 2003 launch of a new magazine titled Lifetime with the tag line Real Life. Real Women. Starting as a bi-monthly with a rate base of 500,000 the magazine will shift to a monthly publication with the September 2003 issue. Hearst co-owns the network with the Walt Disney Co.
Lifetime will maintain the cable channel’s mission of entertaining, supporting and informing women while maintaining a separate identity.
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