Laura McGann Has Reimagined Reporting Using an Intersectional, Structurally-Focused Approach

The executive editor has taken a novel approach to news—but will it work?

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When Grid launched in January under the editorial vision of Laura McGann, the publisher sought to solve one of the most fundamental questions of modern journalism—how to best tell a story—by approaching it from a different perspective.

For McGann, who had wrestled with complex narratives for years while running newsrooms at Vox and Politico, the most effective reporting often called attention to the structural factors that animate an issue. So, at Grid, where she serves as executive editor, McGann—Adweek’s Media Editor of the Year—has oriented the entire organization around that thesis.




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This story first appeared in the Oct. 10, 2022, issue of Adweek magazine. Click here to subscribe.