Launching a Successful Digital Publication: The Quartz Experience
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When is the best time to launch a new publication? Why would anyone want to take that kind of risk? And how, in a rapidly-changing environment, is a content publisher to stay relevant?
The answer, if you’re Quartz, is to be bold and look for opportunity. Quartz founding publisher Kevin Delaney saw that many of the longest-lived and most successful magazines were formed in times of immense societal, global, and cultural change. He identified 2012 as such a time — a time when all assumptions to the global economy were being challenged.
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