Labatt USA, Snap Bring the Arena to Fans of 4 NHL Teams

Scanning Snapcodes on cases of beer in those markets opens up an AR experience

Fans in each market can access selfie lenses and gamified world lenses featuring their teams’ jerseys Labatt/Snap Inc.

On to other sports: Brewer Labatt USA teamed up with Snap Inc. and four National Hockey League teams on an augmented reality experience that virtually brings Snapchatters to the arenas they currently can’t visit. David Cohen is editor of Adweek's Social Pro Daily.