Labatt USA, Snap Bring the Arena to Fans of 4 NHL Teams

Scanning Snapcodes on cases of beer in those markets opens up an AR experience


On to other sports: Brewer Labatt USA teamed up with Snap Inc. and four National Hockey League teams on an augmented reality experience that virtually brings Snapchatters to the arenas they currently can’t visit.

Fans of the Buffalo Sabres, Detroit Red Wings, Philadelphia Flyers and Pittsburgh Penguins (21 and older) can scan Snapcodes on cases of Labatt USA beer in their respective markets to unlock the experience on Snapchat.

A marker lens then triggers an arena unfolding from the box, with team highlights playing on its virtual jumbotron.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Cyber Monday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%

View Subscription Options

Already a member? Sign in