Know the Reader, Know Thyself

My favorite part of a very good keynote address from Josh Tyrangiel, editor of Bloomburg Businessweek, at this year’s Publishing Business Conference & Expo (see full coverage here) came near the end of his talk. After some personal reflections on the changes in publishing since he first joined Time magazine as a cub writer in 1999, and recounting the overhaul of Businessweek under his direction, Tyrangiel arrived at a stark observation.

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