Ad Tech Keeping Publishers at the Center of the ID Conversation IAB Tech Lab surveys the ad-tech ecosystem Photo Illustration: Adweek; Getty Images By Trishla OstwalJune 9, 2022 What will be the economic impact of the depreciation of the cookie? Enjoying your content? You Have 1 Free Article Left. Register to continue reading! Register Today! Trishla Ostwal @trishlaostwal trishla.ostwal@adweek.com Trishla is Adweek's tech policy reporter. Recommended articles