Keeping an I on Publishing

Time Warner Trade Publish-ing, New York City, is keeping an ‘I’ on publishing—Internet publishing, that is. During a widely publicized announcement made in the spring, the publishing division affirmed its commitment to electronic content distribution with the scheduled Q1 2001 launch of iPublish.com.

During the press conference held in May, Laurence J. Kirshbaum, chairman/CEO, Time Warner Trade Publishing, noted, “We believe that an established publishing house can make a bold leap and succeed in the wide-open space of the Internet.”

Time’s willingness to take part in this form of e-commerce comes as no great surprise to those who have followed the publisher’s progressive stance on digital advertising, computer-to-plate and e-book distribution.