Media

Journalists May Prefer Twitter, But Their Readers Often Do Not

Pew Research Center found a divide between the social platforms used by the media and those used to consume the media

Blue bird with speech bubble on keyboard button. Social media concept. — Twitter was the most- or second-most-used platform for their job for 69% of journalistspressureUA/iStock

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Twitter is by far the most-used social media platform among journalists, but that does not necessarily hold true for consumers of their journalism, according to a new study from Pew Research Center.

David Cohen

@9Number9
david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Media

Journalists May Prefer Twitter, But Their Readers Often Do Not

Pew Research Center found a divide between the social platforms used by the media and those used to consume the media

David Cohen

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David Cohen