It's Not Print That's Dying, It's Print Journalism
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As one of my mentors, copywriting and direct marketing guru Denny Hatch, points out, we are living in an age of ego journalism.
Where did it all start? Perhaps when the first newspaper or magazine writer decided to put a picture next to his or her byline, likely in that asinine “hand on chin” pose. Before you write to say, “but you have your photo on this very page,” I’ll tell you that my colleagues and boss have requested it, while my wife still can’t believe I let someone take a photo of me in a tie.
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