Instagram Link Sticker for Stories Now Available to All Accounts

The link sticker was rolled out Aug. 30 in place of the ability for users to swipe up on Stories to access external links provided by the creators of those Stories.

Access to the sticker had been limited to verified accounts or accounts with a minimum number of followers—10,000 was the follower minimum for the swipe-up capability—and a spokesperson for Instagram said in an email, “We made this decision based on feedback we heard from the community about how impactful it would be for accounts of all sizes to benefit from link sharing to engage with their followers.”

Users who want to add a link sticker to their Story can capture or upload content to the Story, select the sticker tool from the top navigation bar, tap the link sticker and add the link, at which point they...