Instagram: How to Use the Chill Chat Theme

Users can add a wintery background to conversations

Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.

Instagram released a Chill chat theme that adds a snowy winter background to conversations. Our guide will show you how to use the Chill chat theme in the Instagram mobile application.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: Open the conversation you want to customize and tap the conversation name at the top of the screen.


image

Step 2: Tap “Theme.”


image

Step 3: Tap the “Chill” theme. Note: There is no confirmation window.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in