Instagram: How to Add a Website Link to Your Profile

Professional accounts are not required to use this feature

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Instagram now allows users to add an external website link to their profiles in the photo- and video-sharing application. This feature is available even for users with personal, rather than professional, accounts.

Our guide will show you how to add an external link to your Instagram profile.

Note: These screenshots were captured in the Instagram app on iOS.

Step 1: On your Instagram profile, tap the “Edit Profile” button.

Screenshot of an Instagram user's profile with a red arrow pointing at the "Edit Profile" button

Step 2: Tap “Links.”

Screenshot of Instagram's "Edit profile" menu with a red arrow pointing at "Links"

Step 3: Tap “Add external link.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in