Why All the Hype Around Customer Data Platforms?
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As someone who follows publishing-industry technology, you’ve no doubt heard the term “customer data platform” (or “CDP”) mentioned over the past year. In short, the technology pulls together audience data from a publisher’s communication tools to form profiles, and then helps a publisher both analyze the audience data (internally, for advertisers, etc.) and feed it back into those communication tools (website, email, ads, etc.) for personalizing the subscriber’s experience.
Research analyst David Raab forecasts the CDP market will reach $1 billion by 2019.
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