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How TikTok's Vanessa Pappas Pushed the Platform Not Just to Survive, but to Thrive

Adweek's 2021 Digital Executive of the Year led growth despite the Trump administration's efforts to ban it

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'As we all navigate through unprecedented times, it's been inspiring to see the power of TikTok's community,' Pappas says.Martin Salgo
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By David Cohen

October 24, 2021

For some people who ascend to the C-suite, the journey is a smooth one. For Vanessa Pappas, chief operating officer of TikTok, the opposite is true.

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This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.

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David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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