How TikTok's Vanessa Pappas Pushed the Platform Not Just to Survive, but to Thrive

Adweek's 2021 Digital Executive of the Year led growth despite the Trump administration's efforts to ban it

For some people who ascend to the C-suite, the journey is a smooth one. For Vanessa Pappas, chief operating officer of TikTok, the opposite is true.

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This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.

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