How Three Female Founders Found Success Amid Struggles for Funding and Support

3 entrepreneurs share key advice and tough lessons learned


“Female founders start their businesses out of necessity.”

This is how the insightful Female Founders session at today’s Women Trailblazers event kicked off, moderated by Adweek’s senior director of community, Heide Palermo. Joining Palermo on the virtual stage were three powerhouse female entrepreneurs:

  • Jessy Dover, co-founder and creative director, Dagne Dover
  • Whitney Brown, founder and chief executive officer, Meet the Owner, co-founder, Consider Something Better
  • Alex Friedman, co-founder and chief executive officer, LOLA

Although the three women trailblazers offer products across different verticals, they all encountered the same obstacles: lack of funding for female-owned businesses, gender disparity and tough lessons learned.

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