Publishing

How The Wall Street Journal and The Washington Post Handled Blocklists and Their Effects

Adweek's Elevate Brand Safety discussed 2020's impact on publisher advertising

David Minkin and Joy Robins at Adweek Elevate
David Minkin, GM and vp of strategic planning and delivery for The Wall Street Journal, and Joy Robins, chief revenue officer of The Washington Post, talked about how recent blocklists have affected their companies.Adweek
By Alexandra Carter

June 1, 2021

The global pandemic and the 2020 U.S. election significantly influenced the use of blocklists. Keyword blocking surrounding Covid and political-related terms went into overdrive, leading to content from major news publications getting blocked or demonetized.

Alexandra Carter

Alexandra Carter is a freelance writer for Adweek.

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