Emerging Technologies

How the Internet of Things Will Change Marketing

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By Sarah Mannone

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A few years ago, marketers might have dismissed it as a buzzword or a passing fad, but there’s no denying that in 2018, the Internet of Things (IoT) is here to stay. So what is IoT? At its essence, it’s simply the world we live in, where all things are connected to and by the Internet.

Here’s just a small sample of the IoT devices with which you might already be familiar:

  • the watch on your wrist that sends your step count to your phone and receives a notification when someone likes your latest workout post on social media;
  • the fridge that alerts you when you’re low on apples or yogurt and updates the shopping list on your phone;
  • the lock that gives you entry to your vacation rental with just a passcode from an app;
  • the thermostat that can be adjusted from your phone, no matter where you are; and
    • ...
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Headshot of Sarah Mannone

Sarah Mannone

Sarah Mannone is the Executive Vice President of Trekk, a tech-driven creative services agency. She works with Trekk clients to develop strategic marketing plans and craft measurable programs that that span print, web, social, and mobile. As part of the Trekk management team, Sarah is involved in the decisions and strategy around adopting new technologies and applications to meet the current and future needs of Trekk clients. Sarah is a member of the Forbes Agency Council and a frequent speaker at marketing industry events.

 

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