Digital Magazines

How to sell more digital magazines: Discoverability

Headshot of Thea Selby
By Thea Selby

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I want to talk about discoverability*, a word I just absorbed and fully bought into myself in my talks with people about digital magazines and sales.

When I go into a brick-and-mortar store and find the magazine section, whether it’s Barnes and Noble or Safeway or The Booksmith, I am met with an array, a plethora, a feast of magazines. Covers, either fully exposed on the front of a newsstand rack or partially covered up on the second and third tiered rows, feed my eyes with incredible imagery and words popping out at me from all sides.

It

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Headshot of Thea Selby

Thea Selby

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical 'call-to-action' marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.

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