How Publishers Used Data in 2015
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Data was one of the most buzzworthy topics of 2015, and Publishing Executive covered the subject extensively. We dove into data-driven strategies at our Publishing Executive Live events, hosted multiple instructional webinars on data analytics, and dedicated an entire magazine issue to the topic of data. In 2015, we reported on how publishers are utilizing data to guide content strategy, better target email campaigns, develop qualified leads for advertisers, and create personalized web experiences. Although audience data is not new to the magazine industry, how publishers collect and use data has changed drastically, even within the last year.
Here we’ve gathered some of the best articles from 2015 that demonstrate the innovative and profitable ways that publishers are utilizing their data assets.
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