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The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners.
Future’s chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic changed the consumer buying journey forever, and what publishers can do to stand out in an increasingly crowded field.
Generating revenue with intent
There are two key ways intent media generates revenue: affiliate programs and contextual advertising.