How News UK’s Times Radio Is Driving Ad Revenue and New Subscribers

The 1-year-old News Corp entity is driving younger, more female listeners to the brand

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One year in, and News UK’s Times Radio is giving The Times of London subscribers a reason to stay.

Early signals show the audio outfit, launched last June in order to grow subscribers, is attracting a younger, more female-skewing cohort compared with its print and digital platforms. That, plus a roster of talent including Times journalists and extending ad campaigns into audio, is driving new and recurring ad revenue, even before numbers of its listenership were public. The



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