How Media Leaders Are Navigating Data, Identity and Measurement 

Industry leaders talk about lessons learned as the landscape transforms 

Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data, and measurement capabilities across the ecosystem to ensure its partners can reach the right customers despite today’s fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations. TransUnion joined Adweek for a spotlight event to meet with top industry executives and learn about the challenges and lessons they’ve encountered and how they power successful marketing strategies. 

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