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Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data, and measurement capabilities across the ecosystem to ensure its partners can reach the right customers despite today’s fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations. TransUnion joined Adweek for a spotlight event to meet with top industry executives and learn about the challenges and lessons they’ve encountered and how they power successful marketing strategies.
Data’s evolving role and identity in media
According to Matt Spiegel, evp, of the Media and Entertainment Vertical at TransUnion, his company is focused on enabling a world of personalized marketing at the individual and household levels.
“When we joined the space, we recognized the world was going to get more complex as it related to identifying individual households and their connected devices, how to do that in a private and secure way, how...
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