How Maejor Frequency Made a Winning Podcast by Listening to the Universe

Adweek's Podcast of the Year finds the harmony between the creative process and content

Hosted by AMA Marketing Hall of Fame inductee Antonio Lucio, the Adweek Home / Work podcast breaks down the good, bad, ugly and extraordinary of balancing life and work. Tune in.

Jared Gutstadt was stressed. He had booked a retreat in Tennessee’s Smoky Mountains to record the soundtrack that would form the sonic underpinnings of Maejor Frequency, a 10-part podcast hosted by musician and producer Maejor and produced exclusively for Amazon-owned podcast juggernaut Audible. Gutstadt had to make sure the days away from his home base of Los Angeles were worth the investment in time and money.

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This story first appeared in the Aug. 8, 2022, issue of Adweek magazine. Click here to subscribe.