How Empowering Black Creators Will Lead to Actionable Change in the Media Industry

'Black creators are the influencers that are influencing the influencers'

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A media collective and accelerator focused on the advancement of Black-owned media properties, Group Black, partnered with Adweek to host an upfront event called Culture Unleashed on April 20. At the event, Group Black executives discussed how marketers can reach audiences at scale and use buying power to create actionable change. 

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