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A media collective and accelerator focused on the advancement of Black-owned media properties, Group Black, partnered with Adweek to host an upfront event called Culture Unleashed on April 20. At the event, Group Black executives discussed how marketers can reach audiences at scale and use buying power to create actionable change.
Unleashing the power of the collective
Travis Montaque, co-founder and CEO of Group Black, said as the national dialogue changes and corporate America is forced to address systemic racism and recognize vast inequities, change is being driven across all industries.
“Because
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