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How to Create Online Content Readers Will Pay For

Headshot of Andy Kowl
By Andy Kowl

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Pity the poor consumer publishers getting millions of website visitors each month. The flipside of those universal topics generating huge traffic is content which can never be sold. Will anyone pay even a buck to read about Hillary Clinton’s latest book signing or another article on Orange is the New Black?

Last month’s SIPA conference — the Specialized Information Publishers Association — was a celebration of high-value content. Gathered in Washington were more than 100 publishing professionals who apparently never got the memo that nobody will pay for content.

When

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Headshot of Andy Kowl

Andy Kowl

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and e-commerce for hundreds B2B online publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. 

www.ePublishing.com

akowl@ePublishing.com

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