Gumball's Tool Expedites Campaign Payouts for Podcast Creators

The audio company will pay creators days after a campaign is completed through LightningPay

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Host-read ad marketplace Gumball, from podcast network Headgum, announced LightningPay, a tool where podcast creators have the option to get paid a few days after a podcast campaign runs.

The tool works through Gumshoe, the company’s audio verification and transparency tool introduced in September that lets Gumball track a campaign and guarantee its completion. Once that’s verified, a transaction will go through to podcasters via Gumball within seven days. The company takes a 5% cut from the profits.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in