Content Strategy

Great Content, On and Off the Page

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By Linda Ruth

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Some of you might remember, as I do, walking through your local supermarket and hearing the voice of Good Housekeeping’s John Mack Carter coming through the stores’ paging system with tips on what to do with the stuff that I was buying. And some of you might remember, as I do, seeing family members check for Good Housekeeping’s seal of approval on specific items they were planning to buy.

We’re doing it now through QR codes and hardlinking, through Foursquare and location based social media and games, through digital coupon downloads and in-store video screens.

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Headshot of Linda Ruth

Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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