Google’s Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers

AI-driven ad features will lead to increases in ad spend

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Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive over campaign effectiveness, as well as ratcheting up well-worn concerns around brand safety and suitability, according to buyers interviewed for this story.

Google plans to create “novel” ads based on “creative” content supplied by marketers, including images, videos and texts related to a particular campaign, per the Financial Times report. The Alphabet-owned company will then “remix” the material using AI to produce ads based on objectives like the target audience and sales targets.

“All

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