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Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by default, the latest example of platform algorithms choosing where ads ultimately run.
Google introduced brand consideration tool, Video View campaigns, which places ads across in-stream, in-feed and Shorts placements. The company introduced the format in beta in June. By October, the tool was availability widely. It became the default brand consideration campaign in Demand & Video 360 and Google Ads.