Publishers Will Innovate Away from Google’s Privacy Sandbox

Google continues to show that they live in a different version of reality than the companies working in the open web. After their first attempt at a new privacy sandbox, PIGIN, they recently introduced TURTLEDOVE. The specs describe an API where the browser stores the advertiser’s interpretation of a user’s interests, rather than the advertiser storing it. In this case, interest data is generated and remains local on the browser.

Edwin Fu is the Founder and CEO of He founded to help empower media sellers to take control of their monetization, inventory, and operations through true technology. Previously, Edwin worked for and Accenture where he focused on CRM and enterprise software. Edwin holds a BA from the University of California, Los Angeles.