'This Is Transformative': Why Google Could Pay Billions to US Publishers in 2024

The search engine struck a deal this month to pay Canadian news media C$100 million

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An agreement struck earlier this month between Google and the Canadian government on behalf of the news industry has added further momentum to similar legislative efforts in the U.S., according to News/Media Alliance president and CEO Danielle Coffey.

In December, Google agreed to pay the Canadian news media C$100 million ($75 million) annually, fixed to inflation, to continue sharing links to Canadian news outlet pages. 

Using the arrangement as precedent, the U.S. news media could expect to secure a similar compensation model from the search engine, potentially as soon as next year, Coffey said on the Local Market Trends podcast.

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