Need for Speed: Tips for Keeping Up With Google AMP

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Google’s Accelerated Mobile Pages (AMP), an open source, HTML5 specification developed to make online content faster and more engaging for mobile users, launched in February 2016. In the short time since its rollout, Google has increased the functionality and visibility of AMP content. No longer confined to a single carousel at the top of the page, AMP articles appear throughout search listings, capturing more real estate and greater user attention.

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