How Will Google’s Changes to Featured Snippets Impact Publishers?


Minor changes in the way search results display on Google aren’t uncommon. The search giant makes updates frequently enough that they rarely generate headlines anymore. But a recent announcement that Google would no longer duplicate featured snippets has managed to stop publishers in their tracks.

As of Jan. 22, Google stopped duplicating featured snippets. Webpage listings that are elevated into the featured snippet position no longer repeat in the first page of search results. Google says the change was designed to declutter its results pages and help users more easily locate relevant information.

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