Digital Magazines

Google, Apple & Texture Trigger Latest Trend in Digital Publishing -- Disaggregated Content

Headshot of Thea Selby
By Thea Selby

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Every six months, we at Next Steps Marketing put together a Digital Magazine Dashboard to bring you the latest trends in digital publishing from an audience perspective. You can read our recent blog about the publishing trends we’ve dubbed the Big Loser and Big Winner from the latest Dashboard. But what I want to dive into in this post is a significant strategic shift for three major players in the media industry — Apple, Google, and Texture (formerly Next Issue Media).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Thea Selby

Thea Selby

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical 'call-to-action' marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.

Recommended articles