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Mobile app WeAre8—which launches in the U.S. today, Adweek can exclusively share—aims to offer a social media alternative to hate speech and misinformation. Its ad model lets people opt in and get paid to watch ads.
That money can then be withdrawn or directed to charitable causes such as Feeding America, Save The Children and Water.org.
WeAre8 has been live in the U.K., Australia and New Zealand over the last 12 months. The platform is backed by publishers like The Independent, LADbible and Pink News, which publish content to the platform daily.
“The world of social that we live in today fuels hate, climate misinformation, and destroys our democracy,” said Sue Fennessy, founder and global CEO of WeAre8.