Game On: 70% of Snapchatters Use the App While Watching Sports

The majority used their phones while viewing games on other devices

Mutlitasking during games is common Snap Inc.

The sports world is still adjusting to the affects of the pandemic, but Snapchat has managed to carve a niche for itself in the evolving new normal for fans. David Cohen is editor of Adweek's Social Pro Daily.