FTC Pushes for Total Ban on Meta Profiting From Children's Data

Proposed changes would not have a significant impact on ad revenue

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The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children’s Privacy Protection Act (COPPA) and proposed sweeping changes on how the social giant operates, including a ban on monetizing kids’ data.

“Meta has successfully stayed out of the privacy spotlight in recent months, especially as the scrutiny over TikTok and its Chinese ownership has grown,” Insider Intelligence principal analyst Debra Aho Williamson told Adweek.

“But today’s FTC announcement confirms that the government is still paying close attention and plans to enforce—and potentially strengthen—the agreements it had with Meta,” she added.



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