How Foreign Affairs Evolved Its Paywall Strategy & Added 40K in Online Subscriptions

Paywalls have proven to be a powerful tool for driving online revenue. Amidst online advertising challenges such as ad fraud and ad blocking, many publishers have diversified their online revenue streams and upped their focus on subscriptions. Foreign Affairs, a publication for foreign policy professionals, unveiled its paywall alongside the launch of its website in 2009. Today, the publisher boasts over 200,000 in circulation and reached that in part by adding over added over 40,000 subscribers from its paywall in 2016.