Consumer

Finally, Hearst, Condé, Time Inc., Offer Irrefutable Proof That Print Magazines Will Never Die!

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By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Readers, what you just experienced is intentional clickbait combined with Fake News. I thought it might be time to have a conversation about the access to free-range untruths. Sad to say false advertising and fake news is nothing new. It is indeed as old as the hills, and the only perceivable change is the absolute clarity of delivering any text to the exact chosen person and the instantaneous speed of doing so on a global basis.

Fake news I’m sure goes back as far as the human species telling trumped up stores by the campfire.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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