What to Know About Facebook’s Latest Effort to Woo Creators With Subscriptions

The tech company might take a revenue cut after 2023

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Facebook announced today updates to Subscriptions, a product launched in June 2020 where fans sign up to make regular monthly payments to their favorite creators. The updates let creators keep more of the money they make.

Top line

In an effort to woo more creators to its platform, Facebook has made a number of updates to the ways creators can make money. These include:

  • Particiapting creators now have their own sign up link letting them promote their offer, keeping all the money from subscribers who sign up via these links, minus taxes.


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