The Secret To How Facebook Makes Money

Don't expect the social media giant to start charging users

An illustration of the Facebook logo, Canon cameras, a notebook, pen and a Mac keyboard
The new tools should help Facebook attract creators to the platform. Illustration: Trent Joaquin; Sources: Facebook, Unsplash

While most industry insiders have a firm grasp on Facebook’s monetization models, most people still don’t understand how Facebook makes money. For those that still don’t know how Facebook makes money, we thought we’d take the opportunity to break down Facebook’s various revenue streams including past and future streams of revenue. After reading this guide, you should have a complete understanding of how Facebook makes money.