Facebook Gaming Partner Creators Are Just Hanging Out

The new tag enables them to focus on conversation over gameplay

Just some Facebook Gaming creators, Hanging Out ... Facebook Gaming

Facebook Gaming introduced a new tag for its partnered gaming creators, Hanging Out, and its name perfectly describes its functionality.

Hanging Out is a new streaming category with a focus on conversation over gameplay, and Facebook Gaming said in a blog post, “You can think of Hanging Out as an IRL (in real life) section for gaming creators, where the focus is still gaming, but their content explores a broad range of formats beyond their gameplay, ranging from art to podcasts and everything in between.”

Facebook Gaming said topics that may appear in Hanging Out include art (cooking, drawing, game design, painting, sculpting and more), chatting (interacting with the audience on a given topic), podcasts, talk shows and travel /exploration.

The social network’s gaming unit added, “While it may seem like anything is possible in this category, we’ll have to draw the line somewhere. So, if you were looking forward to streaming yourself sleeping, or opening a shopping channel, we have some bad news for you.”

Hanging Out will initially roll out to partnered gaming creators, with an aim to make it more broadly available soon, and Hanging Out streams can be found here.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.